opening act™ lash primer

what it is

A white-tinted lash primer that preps lashes to look longer, fuller + thicker before mascara.

why we love it

Push up & prime your lashes before applying your fave tarte™ mascara aka the #1 mascara brand*. opening act™ lash primer creates the perfect base for your favorite mascara while helping lashes appear longer, fuller & thicker. The white-tinted formula coats every lash so you can see exactly where you’ve primed, while the 360° magniLASH brush evenly distributes product from root to tip. Cellulose + carnauba wax help lashes look thicker & fuller, plus castor oil, olive esters + vitamin C to help condition, nourish + boost shine. Vegan, cruelty-free, dermatologist + ophthalmologist tested & safe for contact lens wearers. Looking for on-the-go? Shop travel-size.

skinvigorating™ ingredients

• cellulose: helps lashes appear thicker
• carnauba wax: helps lashes appear fuller
• olive esters: condition
• vitamin C: helps boost shine
• castor oil: moisturizes, nourishes & gives shine to lashes

always formulated without: parabens • mineral oil • phthalates • triclosan • gluten & more

**Source: Circana, LLC, U.S. Prestige Beauty Total Measured Market, Makeup Mascara by Brand, Dollar & Unit Sales, January-December 2025